EOC Week 10: Benefits VS Features

Benefits:

The benefits of the Pepperoni Pizza flavor potato chip is that it's thicker than the normal competitor's potato chip - meaning that it's more fulfilling than your traditional 'snack.' The packaging for the product is put in a cylinder shaped container that is defined and solid. What's beneficial about the container as opposed to other potato chip bags, is that the chips won't get ruined. Compared to traditional potato chip bags, they're a lot more flimsy and fragile. Sometimes when you open up their potato chip bags, you can already see that some of the chips are already crushed into tiny little pieces. 

Features:

One of the biggest key features in the Pepperoni Pizza flavored potato chip is that it's infused with spices and seasonings like a real Pepperoni Pizza. The packaging is marked with really outrageous colors, some that symbolize similarities to Italy, and considering the cut of the chip is really thick - it makes the packaging requirements to be bigger, which will make it stand out from it's fellow competitors.

EOC Week 9: Three Great Mission Statements

"At Phineas Fogg's we don't just make ordinary snack foods we take you on a journey around the world with our many exotic flavors. We want to give you the experience that you would have if you were actually in that country or city, without ever leaving your own country. We being to you adventure, mystery, and memories. You will personally feel as if you went on this amazing voyage with Phineas Fogg tasting all of the exotic flavors of the world. Take the chance and go on one of these amazing adventures, you won't regret it. Try one of our newest snacks, it is filled with the flavors of Madrid, Spain. You will feel the rush and the despair that Phineas went through to discover this amazing snack just for you."
-Alexandria Espinoza
I thought that this mission statement was overall really appealing because it had a sense of adventure, mystery, and still explained the product and how it differentiated itself from others.

Giving the consumer value, for there money, bringing them back to try other product that we produce. Make them happy before they buy your products. Giving Beer Buddy Pork Rinds, part of the Phileas Fogg family products, a compliment with your beer in your local pub or to enjoy to take home with you from your local convenient store with your favorite beer.  Enjoy the different flavors from our popular chili-lime and our new mole, a spicy, slightly sweet with a hint of Mexican chocolate.
-Svend Hammering
Personally, I thought that this mission statement was appealing because it felt really casual, as if it was just something a friend you'd be passing by would be telling you. It didn't seem as if the product was trying to be pushed in my face, but that it was just there as something complimentary.

"Our goal at Captain Deez Nuts is to deliver to our customers with the ultimate snacking experience that can be perfectly enjoyed in almost any occasion.  Whether its relaxing watching the game with friends, or a much needed break in the office, our premium ingredients and superior taste will make sure that you are satisfied with your purchase.  I guarantee you from start to finish, Deez Nuts will be on your mind the whole time!"
-Victor Camarillo
I really liked this mission statement because it was filled with tons of humor and just attracted me and caught my attention as opposed to other ones that just focused primarily on the product and adventure - this one had touched a different emotion: humor.

Week 8 EOC: Creative Content

For the final project, I plan on having an editorial photoshoot. I will grab some friends to model each of the characters: I wanted the photoshoot to revolve primarily around the missing daughter whom was kidnapped by the group of bandits. I wanted to use her, because she was the one that was saved, and if she weren't kidnapped, the Pepperoni Pizza flavored chips wouldn't exist as they do today. I wanted her makeup to be as if she was ruffed up a bit, but still maintain a sense of beauty in her posture - the way she looks back at her savior for rescuing her. I wanted her clothes to be simplistic so that the attention would primarily be on the packaging and the product itself.

Week 8 BOC: The Adventure

I, Phileas Fogg, start out roaming around the streets of Italy, admiring it's architecture, culture, and overall atmosphere as I had just arrived. Considering that I’m an investigative journalist traveling around working on stories and reporting them, I just happen to be curious about where I am in general. The story I happen to be following revolves around a missing girl, the daughter of a famous pizzeria in Italy. When the kidnappers realize that I’m in the pursuit of saving the missing girl, they deliver a messenger man to create a deal: handing over the daughter in exchange for a large amount of money. Knowing that this may be my only loophole into getting any kind of Intel on the whereabouts of the missing girl, I accepted. I let my boss know in order to receive the amount of money that the ransom requests and for some reinforcements, and also to have them be aware of where the kidnappers had requested to meet - the pizzeria. The bag full of what is supposed to be filled with money is filled with potatoes, and once the exchange was made the kidnappers quickly realize that they didn't receive money at all. Noises of gunshots take event, which some bullets ricochet off into nearby barrels and create explosions. Sacks of the potatoes exploded into giant chunks of potato chips. One explosion after another soon made the pizzeria explode too, it was like a domino effect - making little bits of ingredients that they had fly into the sky. Onto the thick pieces potato chips then fell all of the tiny bits of pepperoni pieces, some spices, and even some herbs. Thus creating the Pepperoni Pizza flavored potato chip. Although the family's pizzeria was severely damaged, the daughter was saved and the restaurant created a new sensation that made them a fortune despite. The fame was shared with me, and it helped fund me off into the next country to help continue my journey around the world.

Final Project: Implantation Evaluation Control

"A customer buys from the firm that offers the highest customer perceived value—the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers." Chapter 1, Page 14

The key to making everything work is simple: customer satisfaction. You can have the greatest anything and everything, but if the customer isn't satisfied, then chances are likely that you probably won't be having a customer. Without a customer, there isn't anything, nothing to market, nothing to sell, and just no audience in general. Making sure that the customer gets what they want just ties into what the company's mission statement is from the beginning: making sure that the customer receives a product that is beneficial, safe, and enjoyable. Listening to their feedback, and catering to their needs are the most vital factors of what will make a business successful and drive sales. 

Evaluating every aspect annually, seeing what worked and what didn't work, would also be something that would help better the company. Seeing what promotions worked and didn't work, what kinds of advertisements appealed more to the customer and which didn't, and where the product sold best compared to where it didn't would be just a couple things that we would evaluate. 

Controling these situations and intervening in them is something that the company can do to help better itself, making sure that everything is in line and falls through with deadlines is just a glimpse of the control required.
"Companies also develop product support services that enhance customer service and satisfaction and safeguard against competitors." Chapter 7, Page 238

Final Project: Price

" It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Chapter 1, Page 13

At first, I would price the chip at a cheaper price than it's fellow competitors. I would do that so that the price would appeal to the customer, and make them have the mentality of not having a dent in their wallets with wanting to try a new kind of potato chip. After the potato chip's debut, I would raise the price to about what the competitor's prices are marked at, seeing if the sales are steady and if the product is still selling, I would continue raising the price. Eventually, I would have the potato chip marked at a higher price than the other competitors considering that there's more production that goes into the potato chip and it's packaging: it's thicker and has a defined package as opposed to a plastic bag.

“More-for-more” positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs." Chapter 6, Page 200

Final Project: Distribution

"The company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." Chapter 8, Page 253

I plan on distributing this product in numerous kinds of countries. See how it appeals to different kinds of crowds. I wanted the product to be placed exactly where their competitors can be found: within the grocery store where the other potato chip brands can be found. With doing that, I can see how the new brand can compete with the other potato chip brands for a given period of time, and then see how it can be improved. Having a test of seeing what other brand was doing best, and seeing why. Was it within the packaging, the price, what contributing factors made the customer purchase that brand as opposed to the others.

"By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position." Chapter 8, Page 262