EOC Week 10: Benefits VS Features

Benefits:

The benefits of the Pepperoni Pizza flavor potato chip is that it's thicker than the normal competitor's potato chip - meaning that it's more fulfilling than your traditional 'snack.' The packaging for the product is put in a cylinder shaped container that is defined and solid. What's beneficial about the container as opposed to other potato chip bags, is that the chips won't get ruined. Compared to traditional potato chip bags, they're a lot more flimsy and fragile. Sometimes when you open up their potato chip bags, you can already see that some of the chips are already crushed into tiny little pieces. 

Features:

One of the biggest key features in the Pepperoni Pizza flavored potato chip is that it's infused with spices and seasonings like a real Pepperoni Pizza. The packaging is marked with really outrageous colors, some that symbolize similarities to Italy, and considering the cut of the chip is really thick - it makes the packaging requirements to be bigger, which will make it stand out from it's fellow competitors.

EOC Week 9: Three Great Mission Statements

"At Phineas Fogg's we don't just make ordinary snack foods we take you on a journey around the world with our many exotic flavors. We want to give you the experience that you would have if you were actually in that country or city, without ever leaving your own country. We being to you adventure, mystery, and memories. You will personally feel as if you went on this amazing voyage with Phineas Fogg tasting all of the exotic flavors of the world. Take the chance and go on one of these amazing adventures, you won't regret it. Try one of our newest snacks, it is filled with the flavors of Madrid, Spain. You will feel the rush and the despair that Phineas went through to discover this amazing snack just for you."
-Alexandria Espinoza
I thought that this mission statement was overall really appealing because it had a sense of adventure, mystery, and still explained the product and how it differentiated itself from others.

Giving the consumer value, for there money, bringing them back to try other product that we produce. Make them happy before they buy your products. Giving Beer Buddy Pork Rinds, part of the Phileas Fogg family products, a compliment with your beer in your local pub or to enjoy to take home with you from your local convenient store with your favorite beer.  Enjoy the different flavors from our popular chili-lime and our new mole, a spicy, slightly sweet with a hint of Mexican chocolate.
-Svend Hammering
Personally, I thought that this mission statement was appealing because it felt really casual, as if it was just something a friend you'd be passing by would be telling you. It didn't seem as if the product was trying to be pushed in my face, but that it was just there as something complimentary.

"Our goal at Captain Deez Nuts is to deliver to our customers with the ultimate snacking experience that can be perfectly enjoyed in almost any occasion.  Whether its relaxing watching the game with friends, or a much needed break in the office, our premium ingredients and superior taste will make sure that you are satisfied with your purchase.  I guarantee you from start to finish, Deez Nuts will be on your mind the whole time!"
-Victor Camarillo
I really liked this mission statement because it was filled with tons of humor and just attracted me and caught my attention as opposed to other ones that just focused primarily on the product and adventure - this one had touched a different emotion: humor.