Monday, December 3, 2012

EOC Week 9: Three Great Mission Statements

"At Phineas Fogg's we don't just make ordinary snack foods we take you on a journey around the world with our many exotic flavors. We want to give you the experience that you would have if you were actually in that country or city, without ever leaving your own country. We being to you adventure, mystery, and memories. You will personally feel as if you went on this amazing voyage with Phineas Fogg tasting all of the exotic flavors of the world. Take the chance and go on one of these amazing adventures, you won't regret it. Try one of our newest snacks, it is filled with the flavors of Madrid, Spain. You will feel the rush and the despair that Phineas went through to discover this amazing snack just for you."
-Alexandria Espinoza
I thought that this mission statement was overall really appealing because it had a sense of adventure, mystery, and still explained the product and how it differentiated itself from others.

Giving the consumer value, for there money, bringing them back to try other product that we produce. Make them happy before they buy your products. Giving Beer Buddy Pork Rinds, part of the Phileas Fogg family products, a compliment with your beer in your local pub or to enjoy to take home with you from your local convenient store with your favorite beer.  Enjoy the different flavors from our popular chili-lime and our new mole, a spicy, slightly sweet with a hint of Mexican chocolate.
-Svend Hammering
Personally, I thought that this mission statement was appealing because it felt really casual, as if it was just something a friend you'd be passing by would be telling you. It didn't seem as if the product was trying to be pushed in my face, but that it was just there as something complimentary.

"Our goal at Captain Deez Nuts is to deliver to our customers with the ultimate snacking experience that can be perfectly enjoyed in almost any occasion.  Whether its relaxing watching the game with friends, or a much needed break in the office, our premium ingredients and superior taste will make sure that you are satisfied with your purchase.  I guarantee you from start to finish, Deez Nuts will be on your mind the whole time!"
-Victor Camarillo
I really liked this mission statement because it was filled with tons of humor and just attracted me and caught my attention as opposed to other ones that just focused primarily on the product and adventure - this one had touched a different emotion: humor.

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