Week 8 EOC: Creative Content

For the final project, I plan on having an editorial photoshoot. I will grab some friends to model each of the characters: I wanted the photoshoot to revolve primarily around the missing daughter whom was kidnapped by the group of bandits. I wanted to use her, because she was the one that was saved, and if she weren't kidnapped, the Pepperoni Pizza flavored chips wouldn't exist as they do today. I wanted her makeup to be as if she was ruffed up a bit, but still maintain a sense of beauty in her posture - the way she looks back at her savior for rescuing her. I wanted her clothes to be simplistic so that the attention would primarily be on the packaging and the product itself.

Week 8 BOC: The Adventure

I, Phileas Fogg, start out roaming around the streets of Italy, admiring it's architecture, culture, and overall atmosphere as I had just arrived. Considering that I’m an investigative journalist traveling around working on stories and reporting them, I just happen to be curious about where I am in general. The story I happen to be following revolves around a missing girl, the daughter of a famous pizzeria in Italy. When the kidnappers realize that I’m in the pursuit of saving the missing girl, they deliver a messenger man to create a deal: handing over the daughter in exchange for a large amount of money. Knowing that this may be my only loophole into getting any kind of Intel on the whereabouts of the missing girl, I accepted. I let my boss know in order to receive the amount of money that the ransom requests and for some reinforcements, and also to have them be aware of where the kidnappers had requested to meet - the pizzeria. The bag full of what is supposed to be filled with money is filled with potatoes, and once the exchange was made the kidnappers quickly realize that they didn't receive money at all. Noises of gunshots take event, which some bullets ricochet off into nearby barrels and create explosions. Sacks of the potatoes exploded into giant chunks of potato chips. One explosion after another soon made the pizzeria explode too, it was like a domino effect - making little bits of ingredients that they had fly into the sky. Onto the thick pieces potato chips then fell all of the tiny bits of pepperoni pieces, some spices, and even some herbs. Thus creating the Pepperoni Pizza flavored potato chip. Although the family's pizzeria was severely damaged, the daughter was saved and the restaurant created a new sensation that made them a fortune despite. The fame was shared with me, and it helped fund me off into the next country to help continue my journey around the world.

Final Project: Implantation Evaluation Control

"A customer buys from the firm that offers the highest customer perceived value—the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers." Chapter 1, Page 14

The key to making everything work is simple: customer satisfaction. You can have the greatest anything and everything, but if the customer isn't satisfied, then chances are likely that you probably won't be having a customer. Without a customer, there isn't anything, nothing to market, nothing to sell, and just no audience in general. Making sure that the customer gets what they want just ties into what the company's mission statement is from the beginning: making sure that the customer receives a product that is beneficial, safe, and enjoyable. Listening to their feedback, and catering to their needs are the most vital factors of what will make a business successful and drive sales. 

Evaluating every aspect annually, seeing what worked and what didn't work, would also be something that would help better the company. Seeing what promotions worked and didn't work, what kinds of advertisements appealed more to the customer and which didn't, and where the product sold best compared to where it didn't would be just a couple things that we would evaluate. 

Controling these situations and intervening in them is something that the company can do to help better itself, making sure that everything is in line and falls through with deadlines is just a glimpse of the control required.
"Companies also develop product support services that enhance customer service and satisfaction and safeguard against competitors." Chapter 7, Page 238

Final Project: Price

" It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Chapter 1, Page 13

At first, I would price the chip at a cheaper price than it's fellow competitors. I would do that so that the price would appeal to the customer, and make them have the mentality of not having a dent in their wallets with wanting to try a new kind of potato chip. After the potato chip's debut, I would raise the price to about what the competitor's prices are marked at, seeing if the sales are steady and if the product is still selling, I would continue raising the price. Eventually, I would have the potato chip marked at a higher price than the other competitors considering that there's more production that goes into the potato chip and it's packaging: it's thicker and has a defined package as opposed to a plastic bag.

“More-for-more” positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs." Chapter 6, Page 200

Final Project: Distribution

"The company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." Chapter 8, Page 253

I plan on distributing this product in numerous kinds of countries. See how it appeals to different kinds of crowds. I wanted the product to be placed exactly where their competitors can be found: within the grocery store where the other potato chip brands can be found. With doing that, I can see how the new brand can compete with the other potato chip brands for a given period of time, and then see how it can be improved. Having a test of seeing what other brand was doing best, and seeing why. Was it within the packaging, the price, what contributing factors made the customer purchase that brand as opposed to the others.

"By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position." Chapter 8, Page 262

Final Project: Promotion

" It must communicate with target customers about the offering and persuade them of its merits (promotion)." Chapter 1, Page 13
I plan on having numerous kinds of outlets to promote this new product. Going through numerous kinds of social media would be the best route to go: Twitter, Facebook, Tumblr, Radio, just everything and anything. I think creating a sales promotion that differentiates itself from fellow competitors would also create a spark and interest in customers roaming around the aisles of the potato chip section. Having the price a little bit lower than what the other brands are selling them at, maybe a customer may think, "Hey, well maybe I can try this new product out," and have that kind of mentality since they wouldn't be spending as much as if they were to be buying a different brand of potato chips. Having print advertisements in magazines would also be beneficial, considering it doesn't cost to make copies and distribute them - it'd also be universal, anyone can view it.
"The importance of different promotion tools varies between consumer and business markets. Business-to-consumer companies usually “pull” more, putting more of their funds into advertising, followed by sales promotion, personal selling, and then PR. In contrast, business-to-business marketers tend to “push” more, putting more of their funds into personal selling, followed by sales promotion, advertising, and PR. In general, personal selling is used more heavily with expensive and risky goods and in markets with fewer and larger sellers." Chapter 12, Page 385

Final Project: Product

"Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object." Chapter 1, Page 8
The product that Phileas Fogg is creating is completely innovative and groundbreaking compared to the the other kinds of potato chips in the market. It's completely different and will differentiate itself in the food industry. It's a Pepperoni Pizza flavored potato chip. What makes the potato chip so different from other products is that it is cut larger and thicker, making the 'snack' more fulfilling. Another factor that contributes to why the potato chip is different is within the packaging - the potato chips will come packaged in a defined cylinder shaped cone, somewhat similar to what Pringle's has now. We decided on having the packaging this way because with other potato chips in just plastic bags, consumers have found that a lot of the potato chips were found cracked and broken into tiny little pieces when the bag happened to open. The potato chip is something simplistic in it's taste, it's universal and will appeal to the masses. But then again, within the details, it's completely different, size, packaging, quantity.
"Based on each customer’s purchase history, previous product searches, and other data, the company recommends related products that might be of interest. This recommendation system influences up to 30 percent of all sales." Chapter 1, Page 22

Final Project: Target Marketing Strategy

"Effective positioning begins withdifferentiation—actually differentiating the company’s market offering so that it gives consumers more value." Chapter 2, Page 53
With the Pepperoni Pizza flavored potato chips, I see it as a more youthful and vibrant kind of flavor that caters to more of the ones I would consider the "fun" crowd. With such zest and flavorful packed with each and every bite, I wanted to create focus groups of different kinds of people, and see who it appeals to most. I wanted series of taste tests distributed to these focus groups, testing things like: the taste, size of the potato chip, quantity of the potato chip, how the like the packaging, if the packaging appeals to them, how it can be altered for the better. I would test all kinds of demographics, and primarily focus on the groups that aren't really feeling that the potato chip is the best, and how we can alter it to cater to them also, and just the masses in general. I would also administer free samples in different kinds of areas with different kinds of crowds, and see how the pizza flavored potato chip appeals to them too. I would be receiving live feedback, and also written ones with surveys that I would hand out. If the testers would like to try the test, they can also take the survey online just to be more time efficient on their clock, and to also have them be comfortable of taking the quiz in the own comfort of their own home.
" In many cases, luxury marketers targeting high-income consumers have been hardest hit. Even consumers who can still afford to buy luxuries appear to be pushing the pause button. “It’s conspicuous nonconsumption,” says one economist. “The wealthy still have the wealth, [but] it’s the image you project in a bad economy of driving a nice car when your friends or colleagues may be losing their businesses.” Chapter 6, Page 179

Final Project: SWOT Analysis

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." Chapter 2, Page 55
Strengths:

• Phileas Fogg's potato chips come in a defined package in the shape of a cylinder as opposed to a plastic bag, so the chips won't get crushed.
• Phileas Fogg's are a bit thicker than other potato chips.
• Phileas Fogg's chips are of a much higher quality than other potato chips.
• Phileas Fogg's chips are a little more satisfying as far as meals go compared to other chips.

Weaknesses:

• Phileas Fogg's require a little more work to process and create.
• Phileas Fogg's have smaller quantities of chips within the package considering the chips are thicker.
• Phileas Fogg's price is a little higher compared to other competitors.
• Phileas Fogg's chips can be found to be either too fattening or too salty for some people's taste.
• Phileas Fogg's is still attempting to 'break' into the market place and create a reputation compared to other establish branded potato chips. 

Opportunities:

• There isn't a specific age group that the potato chips cater to: they cater to anyone and everyone.
• Society is worried about the environment: Phileas Fogg's chips are made in energy efficient ways.

Threats:

• Considering Phileas Fogg's isn't one of the major brands, competition is a huge factor.
• Lack of reputation.
• Advertising costs.
• Production costs.

" A detailed marketing plan is needed for each business, product, or brand." Chapter 2, Page 56

Final Project: Objectives

"The statement of the problem and research objectives guides the entire research process." Chapter 4, Page 107
The main objective, other than selling the product of course, would be to create customer satisfaction. Delivering a great product that is price efficient, full of quality, and completely different from what's in the market is how I plan on creating customer satisfaction. Considering that the product is completely new, different, and innovative, I really wanted to focus on brand loyalty - I wanted customers to take a chance, go out on a whim, and try out a new product. Create loyalty with them, and hopefully have their feedback and see how the product can be improved in numerous kinds of ways: if the taste can be tempered with a bit, if the quantity of what's in the packaging can be altered, and if the packaging is beneficial to how the customer wants it to be carried or seen when they purchase the product. Listening to what the customer wants and needs is the most vital aspect of what will make the business thrive and make sales drive.
"Once the research problems and objectives have been defined, researchers must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to management." Chapter 4, Page 107

Final Project: Business Mission Statement

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. " Chapter 2, Page 39
'A clear mission statement acts as an “invisible hand” that guides people in the organization." Chapter 2, Page 39 
 - Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing           

Phileas Fogg's mission is to constantly deliver high quality snacked foods to our loyal customers coupled with the desire to cater to their needs. The Pepperoni Pizza flavored chip is cut thicker than other's so that there's more room for flavor with each and every bite - the sugar, spice, and everything nice are all key components that we all take into consideration. We sense our moral obligation to safeguard each other, our customers, and environment by aspiring to operate a safe, injury free and healthy work place.

Final Project: Pitch

My snack of choice is Pepperoni Pizza flavored potato chips. Choosing Italy for my country would fit perfectly, considering pizza originated from Italy. It's made with extracted spices from a pepperoni, basil herbs to spice it's flavor up a bit, and really thick cut potato chips. What sets the pizza flavored chip apart from the other potato chip brands and flavors is that the chip is dramatically thicker than the usual, and it isn't considered a 'spicy' or 'hot' flavored potato chip, it has a tiny hint of flames with each bite. Since the chip is thicker, it's served in smaller quantities, but it still fulfills the cravings of the consumer. 

My adventure starts out with the main character roaming around the streets of Italy, admiring it's architecture, culture, and overall atmosphere. Considering the main character is just a investigative journalist traveling around working on stories and reporting them, he happens to be curious about where he is in general. The story he happens to be following revolves around a missing girl, the daughter of a famous pizzeria in Italy. When the kidnappers realize that the journalist is in the pursuit of saving the missing girl, they deliver a messenger man to create a deal: handing over the daughter in exchange for a large amount of money. Knowing that this may be his only loophole into getting any kind of intel on the whereabouts of the missing girl, the journalist accepts. The journalist lets his boss know in order to receive the amount of money that the ransom requests, and meets the dealers where they're requested to meet - the pizzeria. The bag full of what is supposed to be filled with money is filled with potatoes, and once the exchange was made, the kidnappers quickly realize that they didn't receive money at all. Noises of gunshots take event, which some bullets ricochet off into nearby barrels and create explosions. Sacks of the potatoes exploded into giant chunks of potato chips. One explosion after another soon made the pizzeria explode too, it was like a domino effect - making little bits of ingredients that they had fly into the sky. Onto the thick pieces potato chips then fell all of the tiny bits of pepperoni pieces, some spices, and even some herbs. Thus creating the Pepperoni Pizza flavored potato chip. Although the family's pizzeria was severely damaged, the daughter was saved and the restaurant created a new sensation that made them a fortune despite. 

EOC Week 6: Me x 3

Dove Extra Fresh Deodorant:

Dove's "Extra Fresh" deodorant is something that I chose over other brands because it works for me on all levels - it's affordable, it smells good, and most importantly, it works. Compared to other brands, they either smell too strong, or not strong enough, they're too pricey, some may not even work properly, and some just make obvious marks on yourself and your clothes which is something you don't want. It smells really nice and just 'fresh,' like the stick says.

Apple's iPhone 4:

I'm fairly new to smartphones, I had just purchased mine about a week ago from having a basic one for that past 5 years. Adjusting to the iPhone was really easy considering I had already had a iPod Touch - which is primarily the same thing, just without having the phone part. I chose the iPhone not because of it's popularity, not because of the price, and not for any other reason other than it's so universal. I can almost do everything I would on my computer on my phone with the exceptions of major tasks. I can get onto Twitter, Facebook, and any other social media applications, I can also video chat with my friends and family back home. It's something that's simple but has numerous features: which is why I chose the iPhone 4 over other products.

H&M's Slim Jean:

I've got lots of clothes in my closet, but as far as bottoms go I'm pretty minimal with what I've got. I own about 3 pairs of jeans: black, dark blue, and grey. I would say that the dark blue jeans define me because they're simplistic, stylish, timeless, and effortless. I had chose the ones at H&M over other brands because they're at a good price, the fit feels and looks nice on my frame, and after a couple of washes the jeans still maintain it's composure. It's something that I can wear universally too: during the day, or during the night; dressing it up, or keeping it minimalistic.