"Effective positioning begins withdifferentiation—actually differentiating the company’s market offering so that it gives consumers more value." Chapter 2, Page 53
With the Pepperoni Pizza flavored potato chips, I see it as a more youthful and vibrant kind of flavor that caters to more of the ones I would consider the "fun" crowd. With such zest and flavorful packed with each and every bite, I wanted to create focus groups of different kinds of people, and see who it appeals to most. I wanted series of taste tests distributed to these focus groups, testing things like: the taste, size of the potato chip, quantity of the potato chip, how the like the packaging, if the packaging appeals to them, how it can be altered for the better. I would test all kinds of demographics, and primarily focus on the groups that aren't really feeling that the potato chip is the best, and how we can alter it to cater to them also, and just the masses in general. I would also administer free samples in different kinds of areas with different kinds of crowds, and see how the pizza flavored potato chip appeals to them too. I would be receiving live feedback, and also written ones with surveys that I would hand out. If the testers would like to try the test, they can also take the survey online just to be more time efficient on their clock, and to also have them be comfortable of taking the quiz in the own comfort of their own home.
" In many cases, luxury marketers targeting high-income consumers have been hardest hit. Even consumers who can still afford to buy luxuries appear to be pushing the pause button. “It’s conspicuous nonconsumption,” says one economist. “The wealthy still have the wealth, [but] it’s the image you project in a bad economy of driving a nice car when your friends or colleagues may be losing their businesses.” Chapter 6, Page 179
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