Final Project: Price

" It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Chapter 1, Page 13

At first, I would price the chip at a cheaper price than it's fellow competitors. I would do that so that the price would appeal to the customer, and make them have the mentality of not having a dent in their wallets with wanting to try a new kind of potato chip. After the potato chip's debut, I would raise the price to about what the competitor's prices are marked at, seeing if the sales are steady and if the product is still selling, I would continue raising the price. Eventually, I would have the potato chip marked at a higher price than the other competitors considering that there's more production that goes into the potato chip and it's packaging: it's thicker and has a defined package as opposed to a plastic bag.

“More-for-more” positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs." Chapter 6, Page 200