Final Project: Promotion

" It must communicate with target customers about the offering and persuade them of its merits (promotion)." Chapter 1, Page 13
I plan on having numerous kinds of outlets to promote this new product. Going through numerous kinds of social media would be the best route to go: Twitter, Facebook, Tumblr, Radio, just everything and anything. I think creating a sales promotion that differentiates itself from fellow competitors would also create a spark and interest in customers roaming around the aisles of the potato chip section. Having the price a little bit lower than what the other brands are selling them at, maybe a customer may think, "Hey, well maybe I can try this new product out," and have that kind of mentality since they wouldn't be spending as much as if they were to be buying a different brand of potato chips. Having print advertisements in magazines would also be beneficial, considering it doesn't cost to make copies and distribute them - it'd also be universal, anyone can view it.
"The importance of different promotion tools varies between consumer and business markets. Business-to-consumer companies usually “pull” more, putting more of their funds into advertising, followed by sales promotion, personal selling, and then PR. In contrast, business-to-business marketers tend to “push” more, putting more of their funds into personal selling, followed by sales promotion, advertising, and PR. In general, personal selling is used more heavily with expensive and risky goods and in markets with fewer and larger sellers." Chapter 12, Page 385