"A customer buys from the firm that offers the highest customer perceived value—the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers." Chapter 1, Page 14
The key to making everything work is simple: customer satisfaction. You can have the greatest anything and everything, but if the customer isn't satisfied, then chances are likely that you probably won't be having a customer. Without a customer, there isn't anything, nothing to market, nothing to sell, and just no audience in general. Making sure that the customer gets what they want just ties into what the company's mission statement is from the beginning: making sure that the customer receives a product that is beneficial, safe, and enjoyable. Listening to their feedback, and catering to their needs are the most vital factors of what will make a business successful and drive sales.
Evaluating every aspect annually, seeing what worked and what didn't work, would also be something that would help better the company. Seeing what promotions worked and didn't work, what kinds of advertisements appealed more to the customer and which didn't, and where the product sold best compared to where it didn't would be just a couple things that we would evaluate.
Controling these situations and intervening in them is something that the company can do to help better itself, making sure that everything is in line and falls through with deadlines is just a glimpse of the control required."Companies also develop product support services that enhance customer service and satisfaction and safeguard against competitors." Chapter 7, Page 238
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