Final Project: Distribution

"The company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." Chapter 8, Page 253

I plan on distributing this product in numerous kinds of countries. See how it appeals to different kinds of crowds. I wanted the product to be placed exactly where their competitors can be found: within the grocery store where the other potato chip brands can be found. With doing that, I can see how the new brand can compete with the other potato chip brands for a given period of time, and then see how it can be improved. Having a test of seeing what other brand was doing best, and seeing why. Was it within the packaging, the price, what contributing factors made the customer purchase that brand as opposed to the others.

"By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position." Chapter 8, Page 262