Final Project: SWOT Analysis

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." Chapter 2, Page 55
Strengths:

• Phileas Fogg's potato chips come in a defined package in the shape of a cylinder as opposed to a plastic bag, so the chips won't get crushed.
• Phileas Fogg's are a bit thicker than other potato chips.
• Phileas Fogg's chips are of a much higher quality than other potato chips.
• Phileas Fogg's chips are a little more satisfying as far as meals go compared to other chips.

Weaknesses:

• Phileas Fogg's require a little more work to process and create.
• Phileas Fogg's have smaller quantities of chips within the package considering the chips are thicker.
• Phileas Fogg's price is a little higher compared to other competitors.
• Phileas Fogg's chips can be found to be either too fattening or too salty for some people's taste.
• Phileas Fogg's is still attempting to 'break' into the market place and create a reputation compared to other establish branded potato chips. 

Opportunities:

• There isn't a specific age group that the potato chips cater to: they cater to anyone and everyone.
• Society is worried about the environment: Phileas Fogg's chips are made in energy efficient ways.

Threats:

• Considering Phileas Fogg's isn't one of the major brands, competition is a huge factor.
• Lack of reputation.
• Advertising costs.
• Production costs.

" A detailed marketing plan is needed for each business, product, or brand." Chapter 2, Page 56