"The statement of the problem and research objectives guides the entire research process." Chapter 4, Page 107
The main objective, other than selling the product of course, would be to create customer satisfaction. Delivering a great product that is price efficient, full of quality, and completely different from what's in the market is how I plan on creating customer satisfaction. Considering that the product is completely new, different, and innovative, I really wanted to focus on brand loyalty - I wanted customers to take a chance, go out on a whim, and try out a new product. Create loyalty with them, and hopefully have their feedback and see how the product can be improved in numerous kinds of ways: if the taste can be tempered with a bit, if the quantity of what's in the packaging can be altered, and if the packaging is beneficial to how the customer wants it to be carried or seen when they purchase the product. Listening to what the customer wants and needs is the most vital aspect of what will make the business thrive and make sales drive.
"Once the research problems and objectives have been defined, researchers must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to management." Chapter 4, Page 107
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