"Marketing consists of actions taken to build and maintain desirable exchange relationships with target audiences involving a product, service, idea, or other object." Chapter 1, Page 8
The product that Phileas Fogg is creating is completely innovative and groundbreaking compared to the the other kinds of potato chips in the market. It's completely different and will differentiate itself in the food industry. It's a Pepperoni Pizza flavored potato chip. What makes the potato chip so different from other products is that it is cut larger and thicker, making the 'snack' more fulfilling. Another factor that contributes to why the potato chip is different is within the packaging - the potato chips will come packaged in a defined cylinder shaped cone, somewhat similar to what Pringle's has now. We decided on having the packaging this way because with other potato chips in just plastic bags, consumers have found that a lot of the potato chips were found cracked and broken into tiny little pieces when the bag happened to open. The potato chip is something simplistic in it's taste, it's universal and will appeal to the masses. But then again, within the details, it's completely different, size, packaging, quantity.
"Based on each customer’s purchase history, previous product searches, and other data, the company recommends related products that might be of interest. This recommendation system influences up to 30 percent of all sales." Chapter 1, Page 22
No comments:
Post a Comment