Week 4 EOC: Business to Business

Many people are confused as far as what 'Business to Business Marketing' means. It can be defined as "the marketing of goods and services to businesses in order to keep those companies operating", according to essortment. The most common business to business markets are manufacturers, resellers, the government, and non-profit institutions. For instance, a company that relies on numerous kinds of supplies, like fixtures, cleaning supplies to help keep their store nice and tidy, even small things like paper - other business' like Office Depot can help keep their business running, because through their business they can supply the items that are needed for the operations to fall through. Other than Office Depot, there is also Staples, GE, Home Depot, etc. The possibilities are limitless.