"In the old days, you’d have chatted up these brands with a few friends and family members. But these days, thanks to modern technology, armed with little more than a video camera, laptop, and a cell phone, anyone can spread the word about products and brand experiences to thousands, even millions, of other consumers", Armstrong & Kotler. The time have changed drastically from what they once were - our hobbies, how we communicate, and even how we carry on with our lives. With technology constantly evolving, we tend to grow as the products do too. Back in the day conversations were simple and casual, but most importantly, face to face. Now with smartphones and computers, we usually either send texts, webcam, or even just send pictures. Social Media and even technology in general has completely shaped and changed the way we as humans communicate as a whole. As far as the term 'Brand Ambassador' goes, it refers to "everyday consumers who are passionate about their products to act as part PR agents, part sales reps, and part evangelists." The goal of a brand ambassador is to "organize and supercharge consumer-to-consumer interactions about their brands." With marketers noticing the way communication has changed, how vital customer service is, and especially what other consumers think about a specific brand or product - markets want to touch on that and create something completely beneficial for their company.
Whether it's business related, or even just for kicks, Facebook is a social media outlet that a majority of us have. It's something completely free, and that everyone has easy access too. It's an easy method for marketers to get their word out about something specific to the masses. With that being said, marketers have tried to penetrate the social media website.
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